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General Information
DELIVERABLES
Your engagement gives you one complete, standardized brand asset set for your business.
GENERAL INFORMATION
- Creation
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Your existing brand may not have every asset needed for different uses. Specena creates missing assets using the brand direction and materials you already have. For example, an established logo, color palette, and typography can provide the basis for matching browser icons, social profile images, and other supporting assets.
- Reproduction
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Some of your existing assets may only be available as small images, outdated files, or formats that limit how they can be used. Specena recreates these assets while preserving their established appearance. For example, a logo available only as a small image can be reproduced as a scalable file without changing its original design.
- Standardization
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Your brand assets may have differences in colors, typography, proportions, or other visual details, particularly when they were created at different times. Specena brings these elements into alignment with your existing brand, preparing consistent variations, sizes, and file formats so the completed assets work together across their intended uses.
- Delivery
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Your completed brand assets represent your brand, not Specena. They are delivered without Specena’s name, logo, or credit. Separate README guides accompany the assets with instructions and reference information.
- File Formats
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Your brand assets come in different file formats to suit different uses. SVG files can be edited and resized without losing quality, while PNG files provide ready-to-use images in fixed sizes.
BRAND ASSETS
- Logo Mark
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Sometimes a symbol is all you need. Your logo mark represents your brand without spelling out its name, giving you a simpler way to present your brand wherever a standalone symbol works best.
Variants: Light · Dark
Files: SVG · PNG - Wordmark
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Sometimes your brand name deserves the spotlight. Your wordmark presents it in its approved visual style, ready to use on its own without the logo mark.
Variants: Light · Dark
Files: SVG · PNG - Combination Mark
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Your brand name and logo mark can also work together. The combination mark brings both together in an approved arrangement, giving you a complete visual representation of your brand in one place.
Variants: Light · Dark
Files: SVG · PNG - Color Palette
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Your brand colors help create a recognizable and consistent appearance wherever they are used. Your color palette brings those colors together, with values and usage information to help you use them consistently.
Includes: Brand Colors · Asset Usage
Values: HEX · RGB · CMYK - Typography
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The way your words look is part of how your brand presents itself. Your typography brings together the typefaces and weights that give your written materials a consistent appearance.
Includes: Primary Typeface · Supporting Typeface, if applicable · Approved Weights
- Favicon
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Even the smallest spaces can carry your brand. Your favicon is a compact version of your logo mark, prepared to help visitors recognize your website in browser tabs and other supported browser locations.
Variants: Light · Dark
Files: SVG · PNG · ICO - Web App Icons
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Your brand can remain visible when someone saves or installs your website on a supported device. These icons provide your logo mark in the sizes and formats needed for those uses.
Variants: Light · Dark
Files: PNG - Open Graph Image
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When someone shares a link to your website, the preview can introduce your brand before anyone visits. Your Open Graph image provides a branded visual for those previews on platforms that support them.
Variants: Light · Dark
Files: PNG
Your brand should look familiar wherever people encounter it. Your social profile asset provides a standardized image of your logo mark for use with your social media profiles, helping maintain a consistent appearance across your accounts.
Variants: Light · Dark
Files: PNG